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We Are Knowledgeable, Energetic, & Passionate About Your Eyecare

Eyes are important indicators of overall health, and comprehensive eye care goes beyond a prescription for glasses or contact lenses. At Big Rapids Family Eyecare, we take the time to get to know you, your eye care history, and your vision needs. Our optometrists provide the expert care, advice, options, and follow up you need whether you are a new patient or an existing one.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.


Focus on Contacts

Whether you wear daily, weekly or monthly disposables, or conventional lenses, our doctors offer a wide  selection of lenses to fit your vision and lifestyle needs.

Focus on Sunglasses

Whether or not you require vision correction, quality sunglasses will add an element of visual comfort and enhanced performance to your outdoor activities.

Focus on Eyeglasses

We uilize the Activisu system to help you select your new eyewear. A mirror captures up to four different images so you can see what you look like with different frames.

Meet Our Doctors


Emily A. Coles, OD


David Oosting, OD


Sarah Hinkley, OD


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