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Our Eye Doctors

Eye care professionals specialize in understanding how the human eye really works, as well as diseases and conditions that affect your vision – many of which do not have obvious symptoms. Eye doctors know how age and risk factors affect vision over time for young and old, and they understand the benefits and features of corrective lenses including eyeglasses and contacts.

Our optometrist takes the time to explain the results of your eye exam, describe your options and listen to your eye care needs. Because maintaining good eye health is an ongoing partnership, we encourage you to ask questions and share your health information, which could be vital to monitoring, diagnosing and treating potential vision problems.

Meet our doctor:


Emily A. Coles, OD

Dr. Emily Coles is the owner and operator of Big Rapids Family Eyecare. Dr. Coles is a graduate of Big Rapids High School (2000), Michigan Technological University (2004), and the Michigan College of Optometry at Ferris State (2008). Having grown up in Big Rapids, Dr. Coles is community driven serving...

David Oosting, OD

Dr. Oosting has practiced optometry for 40+ years! He lives in Fremont where he owns & operates a private practice. He is also a clinical adjunct at the Michigan College of Optometry. He enjoys traveling & spending time with his two grandkids....

Sarah Hinkley, OD

Dr. Hinkley is a professor at the Michigan College of Optometry where she is chief of vision rehabilitation services. She lives in Big Rapids with her family & enjoys being active in our community....

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