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Our Doctors


Emily A. Coles, OD


Dr. Emily Coles is the owner and operator of Big Rapids Family Eyecare. Dr. Coles is a graduate of Big Rapids High School (2000), Michigan Technological University (2004), and the Michigan College of Optometry at Ferris State (2008). Having grown up in Big Rapids, Dr. Coles is community-driven, serving in leadership roles within the Riverview Elementary Parent Teacher Organization, Ferris State University Alumni Board, and Michigan College of Optometry Alumni Board.

Active member in the American Optometric Association, Michigan Optometric Association, West Michigan Optometric Association, Downtown Business Association of Big Rapids, Mecosta County Area Chamber of Commerce, Spectrum Health PSAC (Patient and Family Advisory Council), and is DPA and TPA certified.

Dr. Coles is excited to accept new patients of all ages, specializing in contact lens fitting, young children’s exams, and diagnosis and treatment of eye diseases.

Personally, Dr. Coles is married and the mother of three boys Carson, Reid, and Ari. She enjoys exercising, spending time with family, and cheering on local sports teams.


Dr. Martin Unaeze


We are excited to welcome Big Rapids native Dr. Martin Unaeze. Dr. Unaeze completed his undergraduate work at Ferris State University and acquired his doctorate of optometry from Nova Southeastern. Dr. Unaeze will be with us for a few months to help us be more available to you.

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