What comes first, your lenses or your frame? The truth is they’re both important to how well you see and how great you look! At Big Rapids Family Eyecare, we offer you a wide, ever-changing selection of frames; most are covered by our two-year warranty.

We now have the Activisu system, designed in Paris, to help you select your new eyewear. A mirror that captures up to four different images to see what you look like with different frames, Activisu is an ideal way to help you compare and is great for people with strong prescriptions who can't see without their prescription glasses! Wonder what you would look like with colored contacts? Activisu also allows you a virtual try-on!

Our opticians have over 50 years of experience helping people like you find just the right frame from our large selection. They will help you narrow down your choices so you can find the look, fit, and functionality you want from your eyewear.

Our optical offers a large selection of eyeglasses, designer frames, and sunglasses. We carry the latest European and American designer eyewear collections in a variety of styles, colors, and materials, including titanium, stainless steel, and plastic.

New clients and all our current patients are welcome to visit our optical with their current prescription – no appointment necessary.

  • Eyeglass Basics

Eyeglasses are more popular today than ever, despite the availability of contact lenses and vision correction surgery.

  • Sunglasses

Whether or not you require vision correction, sunglasses can add an element of comfort and enhanced performance to your activities while helping you look great.

  • Prescription Eyeglasses

Get tips on caring for your lenses and frames and learn about the benefits of bifocals, progressives, high index lenses, and prescription sunglasses.

  • Specialty Eyecare

Sports glasses, protective eyewear, SCUBA diving… we can help you with glasses for your specific needs.

  • Lens Treatments

Today’s eyeglasses lens treatments make a real difference in what you see and what you don’t see. Scratches, glare, ultraviolet rays – all are potential hazards to healthy sight that can be minimized or eliminated by a lens treatment.

  • Transitions® Lenses

Transitions® Lenses Optical, Inc. has developed the world’s most advanced photochromic lens technology – the ability of a lens to darken in the presence of invisible UV light. Transitions® Lenses are the #1 brand of photochromic lenses recommended by eye care professionals worldwide.

  • Kid’s Optical

Help your child choose eyewear that suits their lifestyle. The right frame and lens will help them in school, work, and at play.

  • EyeGlass Guide

Visit our interactive online tool, and we’ll guide you through a series of questions about you, your lifestyle, and your specific eyewear needs to help you choose the glasses that are right for you!